Web3Gisel

Studio #45

Gisel Florez Studio (Web3Gisel) is a New York art studio founded in 2003, currently working across multiple mediums: stilllife photography, cinematic video, lithography, immersive websites, and software. Sectors include still-life, beauty, product, cosmetics, beverage, and editorial. Clients include New York Times Style Magazine, VMAGAZINE, Town & Country, Marie Claire, Surface, ESPN Magazine, The Knot, L’Oreal, Revlon, Chanel, CND, Matrix Essentials, Disney, Barneys New York, and Autodromo.

Artist in Light

“1st generation Cuban-American artist based in New York, fluent in Spanish. My practice expands light upon the photographic medium, developing new manual and cinematic techniques exploring paths of particle and wave through a lens of the post-digitized era. Drawing upon traditional still and cinematic methods with a digital 4×5, I explore paths of light that have not yet been developed, highlighting the space between the shutter and time within capture.

My work spans in-camera light photography, long exposure, blockchain-native editions, and sovereign software. The throughline is photography, from darkroom processes at RISD (BFA, 2003) to digital preservation at Industrial Color in New York, where I learned file integrity from origin in camera through server operations and delivery. That discipline became the foundation for everything I build now.”